The Internet has penetrated every nook and corner of the world. Marketing and Sales are no exception. This world has become a highly competitive marketplace and every business sector is striving hard to survive it successfully.
Merchandising is deviating towards digital marketing techniques for business growth and to stay ahead of the competition. To put it simply, creating and promoting internet marketing strategies has never been that important.
Top 10 digital marketing strategies that can help you multiply your sales.
- Leverage the Power of Social Media
- Build Email list
- Pay-Per-Click (PPC)
- Search Engine Optimization
- Website Design
- Influencer Marketing
- Content Marketing
- Target Audience with Lead Magnet
- Create Affiliate Program
- Referral Marketing
Leverage the power of Social Media
Social Media is one of the best platforms to give you exposure and hit your customers directly. The low-cost marketing technique has all the power to turn your business into a successful brand. You just need to know the right way to use it. There are 5 popular platforms that you should target:
- Facebook: With more than 2 billion dollars, Facebook happens to be the most popular social media platform. Eventually, you can use it to promote any niche or product. The actual cost of marketing depends upon the customer segment you target. For instance, which country, gender, educational qualification, or interest you are targeting?
- Instagram: It is the platform for millennials. If you are related to fashion, health, beauty, fitness, diet, modelling, or photography business, Instagram is just the right choice for you.
- Twitter Twitter works best for the B2B segment; however, you can also use it for B2C as well. The cost of Twitter marketing is slightly more than Facebook or Instagram.
- LinkedIn: The platform is ideal for professionals. It is most suited for B2B dealings.
- Snapchat: Again, if you are working with youth, and your products include fashion, beauty, or something related to it, Snapchat can be a big boost.
Build and nurture an email list
The death of email marketing was predicted long back, but, it is still working around and delivering an impressive ROI (return on investment) to marketers. In a recent survey, it was concluded that email marketing had a handsome ROI of 122% which is nearly four times the other marketing channels such as paid search, direct mail, and social media. Harness the power of email marketing without breaking the bank.
Pay per Click (PPC) marketing
PPC is another powerful and cost-effective marketing strategy. It means that you don’t pay for the ad space but the results. With PPC, you bid on the keywords that you want to show in your advertisement. These ads appear on the top of the page- above the organic search listings. You will have to pay for the click only if the user clicks on your advertisement. When the user clicks on your ad, he will be directed to a landing page and see a Call to Action (CTA) to convert.
Ensure top rankings with Search Engine Optimization
SEO (Search Engine Optimization) is the most powerful internet marketing tool, if you know how to leverage it. It is probably the most effective long-term strategy that generates highly-targeted traffic. Some people mistake it for time-consuming, too technical, or unworthy, which is not true. You may have a highly functional and polished website, but there is no use to it if your potential customers can never see it. Optimizing your content will ensure top ranks for your website on search engines.
A reliable web design
Your website is the first point of interaction between you and your customers. It should be grand and impressive. An attractive but useful website design plays a great role in earning more revenue. A sleek design and navigation ensure that your potential customers can find the information easily. A well-designed website motivates people to spend more time reading the content and understanding more about your merchandise. Also, it sends positive signals to search engine crawlers as well. A fully responsive website not only looks great but brags better ranks as well.
Influencer Marketing
It includes connecting with high-profile people online and having them share positive information about your business and products. Maximize your online engagement by creating custom campaigns to reach your potential audience through influencer marketing.
Content Marketing
It is one of the most effective ways of interacting and engaging with your audience online. It includes creating regular posts, weekly blogs, e-books, guides, or any other form of content. Visual content like pictures and videos are also a part of content marketing. Videos are one of the most consumed forms of content at this moment. However, you need to understand that content is not a sales pitch but a user engagement platform.
Build a great lead magnet
Lead magnets are the giveaway that we give away in exchange for audience engagement.
A lead magnet is a free download, whether a free PDF, e-book, or any other incentive that allows you to capture your reader’s email or contact. It provides you with the details of the potential customers right away. The more engaging your content is; the more information you will be able to capture. Success is inevitable when lead magnets are customer-targeted.
Lead Magnet Ideas
- eBook
- Webinar
- Free Domain
- Templates
- Video Subscription
Create an affiliate program
Most people don’t realize the real power of affiliate marketing. It can be tricky but provides massive fuel for growth. It can be treated as a sibling of influencer marketing. Affiliates are just like salespeople but they work with you on a commission basis. There are affiliate links that help you keep track of their sales. You can use Google Analytics to create these customized links.
Referral Marketing
Referral marketing can be very beneficial if you are looking forward to creating a huge customer base or fan following. In this process, your customers become your sellers. They refer your products to other people including their family and friends. As you know, nothing works better than a personal recommendation. Your business starts growing on automation. This can be a great strategy if you succeed in creating the right referral offer.
Takeaway
Digital marketing strategies can be the key to your business’s growth but, you need to hit the right target. Be sure about your target and move without a doubt. Produce a tailored strategy, spend time on online platforms and interact with your customers to improve your sales.
